Week 6 – How To Increase Your Profit With Testing
Running a business without analytics is like going on a road trip where you know your destination but not how to get there, and you don't have a map or a GPS. Yet it's something that the vast majority of business owners do every day. When you setup proper testing, tracking and analytics in your business you can very dramatically and very quickly increase your bottom line.
This week you'll learn about how to set up A/B tests and learn which of your promotions work best. You'll learn how to track the lifetime value of your customers so you'll know exactly what to spend on advertising. This is the ONLY way to continually improve your sales. Without analytics to back it up, everything else is just guess work.
Watch the video, take notes and set this up for yourself! If you you have any questions or there's anything I can do to help, just let me know.
- Setup 1 split test with Optimizely or Visual Website Optimizer
- Setup your analytics & tracking systems
- Get comfortable & learn how to use the software
- Test to make sure everything is working properly
- Start your final big sales push