Week 1 – Laying The Groundwork
Week 1 lays the foundation for the entire program. This week we'll be discussing our game plan for the next 8 weeks, we'll dispel some common marketing myths and shed some light on marketing best practices. We'll also cover your USP, create a Customer Desire Mind Map, your Customer Avatar and your Feature/Benefit List. These are most important exercises in the whole program! Don't skip this step! And of course, if you have any questions, just let me know!
Week 1 – Video 1
Week 1 – Video 2
- Complete the Customer Avatar exercise
- Complete the Customer Desire Mind Map
- Complete the feature & benefit brainstorming exercises
- Figure out your Unique Selling Proposition
- Write down your baseline numbers
- Write down your sales goal for the next 3 months
- Introduce yourself and your business to the Facebook Group
- Buy at least 1 of the following “recommended reading” books – then read it.
- No B.S. Direct Marketing – Dan Kennedy
- No B.S. Grassroots Marketing – Dan Kennedy
- Tested Advertising Methods – John Caples
- Cashvertising – Drew Eric Whitman