Week 1

Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Week 7 & 8
The Vault

Week 1 – Laying The Groundwork

Week 1 lays the foundation for the entire program. This week we'll be discussing our game plan for the next 8 weeks, we'll dispel some common marketing myths and shed some light on marketing best practices. We'll also cover your USP, create a Customer Desire Mind Map, your Customer Avatar and your Feature/Benefit List. These are most important exercises in the whole program! Don't skip this step! And of course, if you have any questions, just let me know!

Cheers
-Adam

Click Here To Download The Week 1 Workbook


Week 1 – Video 1


Week 1 – Video 2


Homework

  • Complete the Customer Avatar exercise
  • Complete the Customer Desire Mind Map
  • Complete the feature & benefit brainstorming exercises
  • Figure out your Unique Selling Proposition
  • Write down your baseline numbers
  • Write down your sales goal for the next 3 months
  • Introduce yourself and your business to the Facebook Group
  • Buy at least 1 of the following “recommended reading” books – then read it.
    • No B.S. Direct Marketing – Dan Kennedy
    • No B.S. Grassroots Marketing – Dan Kennedy
    • Tested Advertising Methods – John Caples
    • Cashvertising – Drew Eric Whitman