We’re willing and able to do what no other marketing firm will - guarantee our results - due to our total approach to direct response. It’s important to note that very few of the ideas in this approach are original. They’ve been tested many, many times and are proven to sell. But the total combination of each pre-tested element makes for extremely powerful advertising. Here are a few key points:
1. Advertising Is Salesmanship In Print. Our whole approach to marketing is built on this fundamental idea. Every word, every picture in our advertising must justify itself with sales.
Of course, most agencies in direct response agree completely with the idea that ads must sell. But we know most of them don’t adopt it as a “way of life” like we do. Which is why we’re doing what no other agency would dare. Offer a 100% guarantee on our results.
2. Great Products Deserve Great Marketing. We believe that excellent advertising starts with an excellent product. Once we start working with a clients’ new product or service, we research it for weeks. We take it apart and look at it from all angles. We visit the place of business and talk with people who make the product. We interview it’s users and we even take it home ourselves!
We then compare it to the competition to figure out it’s Unique Selling Proposition. Once that is determined we build an entire campaign around it and demonstrate, without any shadow of a doubt, why it’s dramatically better than the competition and the ideal product to fill a customers needs.
We’ve tested time and time again and the results speak for themselves. A great product with great advertising is an almost unbeatable combination.
3. We Only Work With The Best. Excellent writers are very difficult to find! Thankfully, due to our “in the trenches” approach to advertising, we’ve developed relationships with some of the most influential copywriters in the world.
These wordsmiths are known the world over for creating multi-million dollar campaigns that generate a massive increase in sales immediately. You’ve more than likely seen their work featured on TV and in print many times before without even realizing it!
4. Our Copywriter Commission System. Copywriters are salesmen in print, so we reward them just like traditional salesman, with commissions. The more their ads sell, the more money they can make, with no limit. If you think this motivates them to create the best ad they can for you - you’re absolutely right!
5. A Constant Point Of Contact. During and after our initial test, an agency partner will supervise all work on your account. They will have day-to-day responsibility for anything done for you. You gain the experience of - and have immediate access to one of our key people at all times.
6. A Whole Greater Than The Sum Of It’s Parts. Bringing everything together into a “well oiled machine” is what makes work at Nolan Direct a joy. You’ll find our copywriters working around the clock, often until the wee hours of the morning, brainstorming to smash someone else's control ad to smithereens. We take pride in our work and it shows in our results.
What we are is a group of people that passionately believe in direct response and are excited to share it with our clients. Here are a few examples of the work we’ve done over the past 7 years: