“Hand Woven By The Mountain People Of New Mexico”
![“Hand Woven By The Mountain People Of New Mexico” “Hand Woven By The Mountain People Of New Mexico”](https://www.nolandirect.com/wp-content/uploads/2017/01/WoolTieAd_Hopkins-710x300.png)
The ad below is a perfect example by Claude Hopkins of how you should use story telling in your ads. Most business owners have a hard time finding something “unique” for their “Unique Selling Proposition.” One of the easiest ways