The ad below is a perfect example by Claude Hopkins of how you should use story telling in your ads. Most business owners have a hard time finding something “unique” for their “Unique Selling Proposition.” One of the easiest ways
The 4 Day Cash Machine is one of the most successful promotions I’ve ever run. The idea is fairly simple. You offer a significant discount or “special offer” as a way of saying Thank You to your best subscribers. I
If you already have a customer list this is a great way to book sales or “fact finding” appointments. If you’re not careful this can book you solid very quickly. If you have a large list, do not send
