If you already have a customer list this is a great way to book sales or “fact finding” appointments. If you're not careful this can book you solid very quickly. If you have a large list, do not send it out to your full list at once. Here's the e-mail that you send out:
Subject: Important letter for %FIRSTNAME%
Hey %FIRSTNAME%,
Pretty sure I don’t have your home address, so I put this letter online for you as a PDF.
Cheers
– Adam
P.S. This is really important and time-sensitive, so please don’t share it with anyone. It’s just for you.
Note: Click the link in the e-mail. Read the letter. Then click on the link. Follow the process all the way through and see how it works from beginning to end. This is for a strategy session for a Masterclass program I teach