The ad below is a perfect example by Claude Hopkins of how you should use story telling in your ads. Most business owners have a hard time finding something “unique” for their “Unique Selling Proposition.” One of the easiest ways is to simply tell the story of how your product goes from raw materials to something your customer can appreciate.
Even though your process might be similar to your competition, it's brand new to your customers. And telling that story can set you apart from the rest in quality control and customer care.
“Hand Woven By The Mountain People Of New Mexico”